Data Infrastructure is not flexible & scalable.
Data Maturity Gaps & lack of inhouse expertise.
Non Uniform Data nature & demanding compute.
Inception:
Organization believes digital does not impact them.
Digital is a topic for IT.
Customer decision journey is not consider a key element.
Early Stage:
Management is curious but cannot define or understand digital.
Digital is seen as an IT investment.
Customer journeys are mapped by one division but not actioned.
Mature:
Digital is seen as a journey and as a case in change management.
Technology decisions are taken throughout the enterprise.
Customer experiences are seen as a key competitive advantage.
Develop capabilities to address foundational data issues & Establish a solid data governance.
Data is opportunity & foundation for automation, artificial intelligence, and new market insights.
Transform by maximizing economic benefits Be relentless Disruptor.
